注意改版后的直通車賣家的不同

This article is about Taobao, Taobao sellers, Taobao Q&A.

Since the beginning of the month after the through train revision, many sellers have seen a substantial change in their scores. The serious fell from ten to six points, while many categories also open speed "s single large treatment", this situation, we should do in the end how to do it? Today I will share with you to note the difference after the revision of the through train sellers.

The first point is that some scores are up and some are down, which is due to the weakened buyer experience and progressed the threshold of the quality of the idea. The number of points up, is due to the weakening of the buyer's experience, progressed the threshold of the quality of the idea. Up points or down points or. There is a point we have to remember, the exact match + focus on the crowd label click rate, to pull the keyword click rate, as long as the click rate of the entire program is high, this account this moment are up points.

【補(bǔ)充】這次質(zhì)量分的更新，弱化了買家體會(huì)，加上了構(gòu)思質(zhì)量的權(quán)重。 In addition, the algorithm adjustment of the through train for a period of time, do a little explanation.

The three dimensions of the quality score of the drive-through remain unchanged, or the quality of the idea (click rate), relevance (the word must be included in the drive-through idea title), and buyer experience (plus purchase to save and point to turn).

The company's main business is to provide a wide range of products and services to its customers. Now the result is the quality score in 8.0-8.99, are 8 points, 9-9.99 are 9 points, the future 10 will be very few.

3, the decline in quality score is a relative number, and does not affect your cpc deduction, deduction = their quality score divided by the following one quality score multiplied by the following one's bid + 0.1 yuan, everyone's quality score is down in the situation, the deduction should not affect. The problem is that many sellers see a decline in quality score, increased bids for keywords, so it will present the situation of increased click unit price.

4, advocate that we do a ppc monitoring, select the core word program inside the more costly keywords 4-5, and then monitor the daily word cpc changes.

The above is to introduce you to note the difference after the revision of the through train sellers, I believe that we have read and understood. The article will be introduced to you here, I hope it can bring help to you.

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